Here is the survey:http://www.surveymonkey.com/s/WZVRKR9
The findings from our audience research are as follows:
- 60% of people completing the survey were male, 40% were female. This confirms that although, predominantly male-oriented, horror is watched by both genders.
- Almost everyone completing the survey was aged 15-24. This confirmed that our plan to use Facebook to find the correct age of audience worked.
- When asked on a scale of 1 to 5 how much they liked horror, most answered either 3 or 4. This confirmed that our audience enjoyed the genre, which meant that they would engage more when answering the questions.
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- We offered a list of horror sub-genres and asked our audience to choose their favorite. Paranormal horror scored the highest (probably influenced by Paranormal Activity), with Psychological horror a close second.
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- When asked whether directors, actors, franchise or companies would affect their decision to see a horror film, 62% said yes. This shows how much of an influence big name studios have in the film industry, and conversely how hard it is for a low-budget indie horror film to make an impact and gain an influence.
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- Given a list of what precise factors would persuade our audience to see a horror film, the majority answered "scariness", which was fairly obvious. However, the two second-highest choices were "actors", and "previous films". Again, this shows how much influence a well-known name has in the film industry, and how lucrative a franchise can be.
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- When asked what sort of location they would prefer a horror film to be set, the highest-scorer was "haunted buildings" with "urban" a close second. This seems to indicate that our audience believes enclosed environments are better for horror than open spaces.
