Showing posts with label D. Appendix 1: research for main product. Show all posts
Showing posts with label D. Appendix 1: research for main product. Show all posts

Wednesday, 18 January 2012

Freud: The return of the repressed

One of the key themes of John Carpenter's Halloween is the return of psychotic serial killer Michael Myers to the town where he was born. More unthinking monster than man, Myers is driven entirely by instinct, and this instinctual behavior forms a key part of Sigmund Freud's theory of the return of the repressed.

Freud posits that this behavior is made up of three significant events. First, a behavior emerges in an individual , usually a negative one. Second, the behavior is frowned upon by the individual's peers, who attempt to stop, or "repress" it. Third, despite it apparently disappearing, the behavior remains in the individual's subconscious, eventually re-emerging partially. This is the "return", and if left unchecked can result in a total relapse.

To use Halloween and Michael Myers as an example, the emergence is his murder of his sister, Judith, the repression is his imprisonment in the lunatic asylum, and the return is his escape and subsequent murderous rampage. However, the theory can be applied to many horror films where something old and forgotten returns to wreak havoc on the new generation.

Freud's theories can also be used to help us understand why people enjoy horror films in the first place. From an early age, we are taught to overcome our fear of the irrational and supernatural, repressing it so we can function in society. However, fear causes a rush of adrenalin, which stimulates and excites us. This is what encourages us to seek thrills and take risks, because it makes us feel "alive". Horror films encourage us to return to a time when we jumped at shadows and sudden noises, to experience what fear feels like without being in real danger.

Wednesday, 14 December 2011

The role of the Distributor

What does a distributor do?

Distributors fulfill a easily over-looked yet crucial role in the film industry. Films form a massive part of our culture, influencing games, fashion and music. But in order to have such an impact, films need to connect with their audience. The distribution industry is responsible for forging this link. According to Lord Puttnam, head of the FDA (Film Distributors' Association), distributors "identify and deliver the largest possible audience for every film". Distribution is a highly lucrative and competitive business. After all, no matter how good a film may be, it cannot sell by itself.

There are several steps in the distribution process, which usually begins after the movie has been filmed.
1) A release strategy for the film is developed. This includes the release date, which is particularly important due to factors like national holidays and potential "rival" films being released at the same time.
2) The distributors meet with exhibiting companies and negotiate for them to show it in their cinemas.
3) A copy of the film arrives at cinemas a few days before screening, along with the BBFC certificate.
4) The film runs in cinemas for a number of weeks as agreed by distributors and exhibitors. If the marketing department has created a big enough "buzz" for the film and it does particularly well, the number of weeks it runs for may be augmented.
5) After completing its run in cinemas, the film is released in other windows (first as a DVD release, and then on television channels), becoming a "catalogue" title.



Working parallel to the distribution plan is the marketing plan. While distribution is mostly concerned with finance and logistics, marketing is more creative. They need to pinpoint their target audience and create a marketing campaign tailored to them. They need to get inside their heads and make them exited about the film. This is done via trailers, posters, advertisements, and tie-ins with other products the target audience consumes. Social media (such as Facebook or Twitter) are also good for marketing because they allow word of mouth to be spread about the film quickly. More dubiously, marketing has been known to bribe film critics in order to give a good review of a film. Also, marketing also considers licensed merchandise such as clothing, stationary, books, games and official soundtracks. Anything that can make an extra bit of money is always useful. Below is an sample of the licensed merchandise made for The Adventures Of Tintin.

Tuesday, 22 November 2011

Essay on the representation of women in horror.



Carol Clover argues in Men, Women and Chainsaws that many horror films are interesting in their representation of gender because they provide a female point of identification for a male core target audience. To what extent do you think that horror represents gender progressively?

At first it seems strange, preposterous even, to imagine that horror of all genres presents a progressive representation of women. When we think of horror, we think of Fay Wray screaming in the grip of King Kong, and of Dracula sinking his fangs into Mina Harker. You can open a newspaper and find the critics and moral guardians frothing at the mouth about the latest “torture porn” flick, calling it “degrading” and “juvenile” in its treatment of women. What could be progressive about that?

However, look beyond the obvious and you will find hidden depths to horror, and this is all down to perspective. Consider: in other genres, women are either damsels in need of rescuing, eye-candy to be ogled, or a murder to be investigated by the manly male protagonist. This was the case for many early horror films as well, but as the genre evolved the monsters changed from giant mutants and aliens to more human threats. Horror moved from the outside into the home, thus putting women, in their child-rearing, domestic roles, directly into the line of fire. We were forced into the perspectives of these women, shared their terror and felt their pain. This is the crux of Clover’s theories: that rather than a sexualised, objectifying sadism that one might expect, horror films have come to offer a masochistic identification with a female protagonist who is a subject. This female protagonist is known as the final girl.

Clover expands on this in her book, using the film Carrie as an example. Carrie is about a shy girl who is bullied at school and dominated by her mother. However, she possesses powerful psychic abilities, which she uses to exact terrible revenge on her tormentors. Clover says that young men can engage with Carrie as a protagonist because they too have suffered bullying at the hands of their peers. With that said there are many films where a female protagonist triumphs over social hurdles and defeats the bullies; why is Carrie so identifiable with male audiences? Because of the way she takes revenge. Rather than overcoming her weakness, becoming a better person and leaving the bullies speechless, Carrie takes the simpler option of burning them all alive in a horrendous temper tantrum. The destruction of adversaries (preferably in a stylish way) is something any man would nod at approvingly, and it’s also one of the defining traits of the final girl as a whole. She alone has the courage, cunning and skill to stop running and confront the killer or at least to defend herself until the cavalry arrives.

Tying into this is another key concept of Clover’s: that in destroying the monster, some of its qualities rubs off onto the heroine and she herself gains monstrous qualities. This idea fits well with Carrie, covered in blood and slaughtering people with hellfire, and with the genre of horror as a whole. That the adversaries the heroes are facing are terrible enough that we can cheer at the heroes committing equally terrible acts is a horrifying thought indeed. It is the nature of horror to create monstrous beings from our primal fears; in Carrie this takes the form of man’s fear of woman’s sexuality.

Before we jump to conclusions about horror’s status as a pro-feminist genre, we must consider that Carrie is only one film, and an atypical one at that compared to the standard Hollywood formula. We must analyse other horror films to see whether they offer the same attitudes towards women.

First up is Halloween, John Carpenter’s seminal slasher film that is often credited with kick-starting the slasher subgenre as a whole. Halloween thus has all the classic ingredients for horror: an implacable serial killer, a bunch of dumb teenagers and a smart final girl who makes it to the end of the movie. Can a film that invented concepts that went on to be clichés be called clichéd itself? In terms of its representation of gender, Halloween certainly appears slanted. All of the female characters who die do so in various states of undress. The male characters, Doctor Loomis and the town Sherriff are the ones taking steps to stop Myers, while the girls (except for our final girl, Laurie) are oblivious to the presence of the homicidal Michael Myers. Laurie is your typical virginal hero: she dresses conservatively, doesn’t have a boyfriend and gets along fine with the boy she is babysitting. She doesn’t even sully her purity by killing the monster, as Doctor Loomis shows up and blast Myers with a revolver. John Carpenter was accused of having a “reactionary sexual agenda” when he made this film, of being against teens having too much sex. However, Carpenter went on record saying that the characters do not die because they are sexually active; they die because they are stupid and careless. And looking back on the film, we can justify this carelessness; it’s all down to the setting. If the characters were undressing and doing the nasty in a haunted house or mental asylum, we would think them stupid for doing it, we’d think them stupid for going inside in the first place. But Halloween is set in the quiet American suburbs, a safe place, a boring place even. A place where it’s safe to wander around in just your underwear, or have casual sex with your boyfriend. No one would expect a murderous serial killer in a place like this, surely. The characters of Halloween aren’t stupid; they’re just normal people completely oblivious to the horror stalking them. In conclusion, while Halloween does not have a particularly positive attitude to women, it doesn’t discriminate against them like its many imitators did.

Second on our list is The Shining. Directed by Stanley Kubrick, is a considerably more psychological film than Halloween. It stars Jack Nicholson as a struggling writer slowly being driven mad by the malevolent apparitions of a haunted hotel. This is bad news for his wife Wendy and son Danny, because after he snaps Jack decides to carve them up with an axe. The Shining is particularly interesting in regards to gender because it deals with the relationship between husband and wife. Wendy is your typical American housewife, her duties divided between cooking for Jack and looking after Danny. However, despite this, she is not portrayed as particularly weak or reliant on Jack. When he goes crazy, she is able to fend him off twice, and she is able to keep both herself and Danny safe. Even before Jack loses his marbles she is highly independent, concerned about Danny’s mental trauma and taking care of jobs that Jack is supposed to be doing, while Jack himself sits in a state of apathy at his typewriter. It could also be argued that Jack and the previous caretaker, Delbert Grady, represents man’s violent reaction to the emergence of headstrong, independent women like Wendy. This can be seen best in Jack’s conversation with Grady, who suggests that Wendy is influencing Danny and should therefore be “corrected”, like her “corrected” his wife. The ghosts of the twins and the woman in the bathroom are implied to be Grady’s daughters and wife after he killed them. Both are practically devoid of personality Is this what Grady meant by a “corrected” woman? Someone without any voice or will, someone who should be seen and not heard? The Shining demonstrates that a traditional woman can be a strong, independent character, and that the male desire to repress this independence can be a powerful and monstrous force.

Our third and final film is Eden Lake, a British horror film reminiscent of Deliverance. Instead of killer hillbillies, the main characters Steve and Jenny are menaced by a gang of chavs led by a psychopath called Brett. Although primarily about class rather than gender (the horror in this film is derived from the loathing the middle class feels for the lower class), the film still has a number of interesting things to say about the genre, particularly on the subject of the final girl. Jenny emerges as final girl half-way through the film when Steve is captured by Brett’s gang. Pursued by the gang through the forests, Jenny becomes a far more physical heroine than in the previous two films, eventually emerging as the monstrous final girl alluded to by Clover. Covered in blood and sludge, she could almost be a double for Carrie. And while she lacks Carrie’s powers, she still becomes a killer. First by accident with a shard of glass, then on purpose with a speeding van, Jenny’s body count almost equals that of Brett. Speaking of Brett, the seemingly total monster appears to show a (very slightly) less evil side when dealing with Paige, the only female member of his gang. When the boys are torturing Steve, he doesn’t force Paige to take part, having her film the act instead. Later, he beats one of his friends to a pulp for suggesting that they turn themselves in, but when Paige runs off to do just that, he lets her go. So it could be said that in Eden Lake that gender makes the hero a monster and the monster more human.

Comparing classic horrors Halloween and The Shining with the 2008 release of Eden Lake, it appears that the portrayal of women over time has become more positive. Jenny is far more physically independent than Laurie and Wendy put together, and actually succeeds in killing two of her aggressors. However, we must remember that the two gang members that Jenny kills were the most sympathetic, and that her escape attempt fails anyway, while Laurie and Wendy manage to escape with their lives. In exercising her independence and power, Jenny becomes a monster that must be put down. Judging from these three films, horror seems to be willing to show women in an progressive and non-sexist fashion, not as heroes, but as monsters.

Tuesday, 15 November 2011

Horror trailer 3



The reason I have chosen this trailer is because it exemplifies the "indie horror" film. Although it never shows the monster, it is still regarded as a terrifying film because it lets the audience's imagination do all the work. This is the effect that our film will hopefully emulate.

The concept that I find most useful from this trailer are the subtitles stating that the following film is the footage from a camera found in the woods. This has the following effects. First, it gives context to the story. Second, it suggests a sense of the film being "real". Third, since the characters in the film are stated to have already disappeared, it creates a sense of foreboding for the rest of the film: we want to unravel the enigma behind their disappearance.

Horror trailer 2



I have chosen this trailer because it contains an interesting concept that sets it apart from other horror films. This concept is also easily replicable on a budget.

The concept that I like from this trailer is the use of static to connote horror. Static is another easily replicable effect.

Horror trailer 1



I have chosen this trailer because it is an indie film, made on a lower budget and therefore with effects easier to achieve.

The feature of the trailer that could be useful is the setting, an abandoned mental institution. These places are reasonably easy to create (any modern building can be dressed up as one with the correct props), and the mere mention of the words "insane asylum" is enough to bring images of madness and brutality. Also, it is easy to justify such a place being haunted, thus maintaining the suspension of disbelief.

Monday, 31 October 2011

Narrative Analysis: The Shining

When watching a horror movie like The Shining, we can apply the frameworks provided by several media theorists to gain a better understanding of the story. However, in this case some theorists may be more useful than others, as The Shining is not a typical Hollywood film. Directed by Stanley Kubrick, the film is a nightmarish, claustrophobic experience which throws many established narrative conventions out of the window in order to increase the sense of dementia, paranoia and confusion.

1--Todorov

Todorov’s theory is that of the Classic Hollywood narrative. It states that a story following a linear chronology will always begin in a state of balance and peace, or equilibrium. This equilibrium is then disrupted by an event, usually the arrival of a villain or some other impending danger. The rest of the plot then follows the attempts of the protagonists to restore this equilibrium. There will be breakthroughs and setbacks, triumphs and disasters, but eventually the equilibrium is restored, and everyone lives happily ever after.

The Shining uses this narrative structure to an extent, but twists it completely. Although there is equilibrium at the start, there is no real event at the beginning that disrupts it. Instead, Jack Torrence goes slowly insane over the course of the film, and we can see the gradual effect the isolation and ghosts in the hotel are having on him. This is actually true of many horror films, as the villain slowly causes more and more chaos while the heroes remain ignorant. However, unlike those other films, The Shining does not see a restoration of the equilibrium at the end. The last few scenes show Wendy and Danny disappearing into a snowstorm, and that’s the last we see of them; there’s no way of telling if they’re all right or not. As for Jack, he freezes to death, but a photograph in the hotel then shows him alive and well at a party. This serves to underline the confusion caused by the narrative of the film.

2—Propp

Propp examined folk and fairy tales to see if their narrative structure was comparable with modern storylines. What he found was that there are 8 archetypal roles that characters fulfil. They are:
• The Villain(s)—they’re the ones that upset the equilibrium, and they try and prevent the hero from restoring it.
• The Hero—out to save the world and get the girl.
• The Donor—gives the hero an item to help in on his way.
• The Helper—the sidekick, always there to back the hero up.
• The Princess—the villain has her in his clutches, and she needs rescuing.
• The King—father of the princess, and the local authority figure. He rewards the hero for his brave deeds.
• The dispatcher—the guy who sends the hero on his grand adventure.

The Shining has characters fulfil some of these roles, but the small number of characters means that some roles will be empty, depending on how one interprets the film. For example, while the hotel manager is definitely the dispatcher, does the fact that he gives Jack the “quest” make Jack the hero? But surely Jack is the villain, the madman with the axe? So then either Wendy or Danny must be the hero—but isn’t Wendy supposed to be the princess? Halloran is the helper and the donor but he doesn’t provide much help; getting axed as soon as he walks in the door. One could even say the hotel itself is the villain, driving Jack to insanity and turning him into its puppet. In conclusion, Propps theories become muddled in the confusion of The Shining.

3—Levi-Strauss

Levi-Strauss was interested in binary opposition, the concept of two opposing forces. These binary opposites are concepts such as Good vs. Evil, Nature vs. Industry, and Known vs. Unknown. The idea is that by viewing one concept, we can gain a better understanding of its twin.

The Shining does not use the classic theme of good vs. evil used in many other horror films. Instead, the main themes are those of sanity vs. insanity and the natural vs. the supernatural. In particular it’s never clear whether Jack is going mad by himself or if there really is a supernatural presence driving him to kill his family. Its worth noting that whenever Jack sees a ghost, there is a mirror nearby—is he simply seeing his own madness-twisted reflection? But then how did Delbert Grady manage to open the door in the kitchen?

4—Boardwell and Thompson

These two came up with the theory that a narrative is “chain of events in a cause-effect relationship, occurring in time and space”. In effect, this means that each part of a story should be a reaction to the previous part. Filmmakers can affect this chain of events by editing shots together in a way that affects our understanding of them.

The Shining uses this chain reaction idea to illustrate Jack’s descent into madness. Each thing that happens to him at the hotel, whether getting up late, or being unable to write, or being menaced by ghosts, gradually makes him more and more crazy. Kubrick also uses editing to blur our perceptions of time and space; the hotel is always lit, distorting our perception of time passing.

Friday, 7 October 2011

The Woman In Black - Analysing the trailer








The Woman In Black is an excellent example of one of the most venerable subgenres of horror: the ghost story. The first moments of the trailer exemplifies some of the setting and iconography of the genre. We first see an attic room in a house, covered in dust and cobwebs. The gloomy lighting and decaying furnishings instantly let us know we are watching something dark in tone. This room is home to some rather creepy toys, which we then see several close-ups of as they begin to jerk into life. These toys are a classic example of innocent objects becoming menacing, and inanimate objects moving by themselves is also a well-known signifier of the genre.

The next part of the trailer shows the crumbling façade of the house and a carriage travelling towards it; this implies that the abandoned house has a new owner. This is confirmed as we see our protagonist riding in the carriage, and then stepping into the house’s foyer. This is a well-used plot in horror: the protagonist buys the haunted house; he is menaced by supernatural forces, which leads him to investigate the history of the house and uncover the truth. This theme is reinforced by the shots of the photograph and the stares the protagonist gets from the villagers; hinting at dark secrets long hidden. Also worth noting is the location of the village and the house in the marshes, isolated from human contact.

From this point, the trailer becomes darker and more menacing in tone, reflecting the nebulous evil presence reacting to the protagonist and attempting to attack him. The shots become shorter in length and less coherent. The protagonist is shown looking out the window at a storm, and lost in the fog; both these types of weather are common to horror, as they can mask the presence of the monster. A mysterious figure appears outside the house, and threatening writing appears on the walls, covering both the themes of something evil trying to get inside, and evil being already present. The trailer ends with the protagonist running for his life, evidently pursued by something. The protagonist is always the one being chased in horror, because it lends more power to the monster and increases our fear of it.