Friday, 2 March 2012
Evaluation: How effective is the combination of the main product and ancillary texts?
When creating the main task, I knew that it would be impossible to achieve the production standards of the larger Hollywood films. Instead, what we were aiming for when we made our trailer was to imitate films like The Blair Witch Project; which were made on a low budget but still managed to be successful. In many ways,the "amateur" qualities of Blair Witch actually elevated the film; by separating it from the glitz and glamor of Hollywood, the production was arguably more likely to persuade audiences of it's authenticity. This is the look I was aiming for when I created my poster and magazine cover: things which would identify it as an indie production and sever ties with Hollywood.
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This is far too short. You need to begin by explaining that your postal and trailer are central marketing devices which would be produced by distribution company. You need to include your poster as an image and show in detail how it shares similarities with your trailer. For example is the tagline used in both products? Have you used the same fonts and colours for the title of the film on each product? Do they both reference website for the film? Is the central image on the poster one that is repeated in the trailer? After you have done this and show how they work in combination you need to move on to the film magazine cover and explain how it is an example of the successful generation of publicity and how a distribution company attempts to generate publicity through its publicity strategy which will involve a press screening, distribution of a press pack to the print media, ranging interview rounds on TV chat shows or with newspapers etc. The FDA website explains all about this sort of thing you could even put some links into it, as well as to your earlier work on the distribution in your blog. I'm afraid that at the moment this answer would not get a pass.
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